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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/58c983b2-7812-4656-aeef-f1e22015f5c3/abb-+still.webp Work https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1763784506403-TWCJPE2BMTMNXRR461XN/Catapult_Logo.png Work https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1763785166551-AET42NS2HIYXGNQUAA15/Screenshot+2025-11-21+at+8.19.10+PM.png Work https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/6c90a0be-6565-4461-bc7f-662e25170e75/So+Yun+Um+-+Headshot+-+%E1%84%8B%E1%85%A5%E1%86%B7%E1%84%89%E1%85%A9%E1%84%8B%E1%85%A7%E1%86%AB%E1%84%82%E1%85%B5%E1%86%B7-70442.jpg Work - Director’s Statement Gun violence has always been part of my life and my family. Whether it’s my uncle getting shot outside of his shop or my mom getting held up at gunpoint while working at our liquor store, my family and I are no stranger to gun violence. For many immigrants, the admission price to live in America is the possibility of dying of gun violence in America. With more guns in the U.S. than another other developed country, it was only a matter of time that a member of my family would have to pay up. I had initially started filming when I heard my youngest uncle died by a stray bullet. Despite us being estranged, my family still mourned and I yearned for justice in a way I didn’t expect. Accidents happen, so we all thought. And then this year, I read a news article which stated that he was actually targeted one night and left for dead. The thought of making a documentary about guns terrifies me. But the thought of the loss of life to gun violence is one that continues to consume me and cause me grief. It’s this grief and fear of guns that makes me want to understand where Asian Americans fit in this gun-crazy world where we are not protected yet continuously targeted. In the midst of rising anti-Asian violence and gender-based violence, Asian Americans are turning to gun ownership to get a sense of control and safety in their lives. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1748384442623-I39F28YPML9JHRKD0SD6/SoYunUm_HeadShot_2022.jpg Work - Director & Producer: So Yun Um So Yun Um is a Korean American Director and Producer born and based in Los Angeles. Her directorial debut documentary feature film, LIQUOR STORE DREAMS, which is about second generation Korean American children of Liquor Store owners in the LA area, which made its world premiere at the 2022 Tribeca Film Festival. The film screened at 24+ film festivals including Busan International Film Festival, BFI London, TIFF Next Wave, and more. So Yun is currently a Co-Producer of THE ROSE: COME BACK TO ME which follows the Korean rock group, The Rose, and their rise from an indie band to a global sensation. The film is premiering at Tribeca 2025. So Yun is a 2022-2023 BAFTA Breakthrough USA participant, an alumnus of the 2021 CAAM Fellowship, Armed with a Camera Fellowship by Visual Communication, recipient of the Sundance Institute Documentary Film Program Grantee. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1748384564964-NXFXJJ2F9IZS61PI53CR/Diane%252BQuon.jpg Work - Executive Producer: Diane Quon Diane Quon is an Academy Award-nominated producer, Diane worked as a marketing executive at NBC and Paramount Pictures in LA before moving back to her hometown of Chicago. Diane has produced the documentaries: the Oscar nominated and Peabody award-winning film, MINDING THE GAP (Hulu, POV); 2022 Oscar-shortlisted BAD AXE (IFCFilms); THE DILEMMA OF DESIRE (Showtime); Emmy-nominated FINDING YINGYING (MTVDocs); Emmy-nominated WUHAN WUHAN (POV); AKA MR. CHOW (HBO) and BREAKING THE NEWS (Tribeca 2023, Indie Lens). Upcoming projects include the UNTITLED SAM PROJECT, as well as a fiction feature based on a NYTimes bestseller. Diane is an AMPAS member, a Sundance Creative Producing Fellow, a Cinereach Producer Awardee and the proud mother of four. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1748383775517-NT27E8AV19UQTQZTTK0J/Christina.jpeg Work - Editor: Christina Sun Kim Christina Sun Kim is a Los Angeles–based film editor whose work has screened at SXSW, Tribeca, BFI London, and Busan. Most recently, she edited on Forever We Are Young, a documentary about BTS ARMY—an unstoppable, global fandom shattering stereotypes—co-directed by Grace Lee and Patty Ahn, and produced by Tremolo Productions. In 2020, Christina was named the 10th Karen Schmeer Film Editing Fellow. During the fellowship, she co-wrote and edited Liquor Store Dreams (2022 Tribeca), directed by So Yun Um, earning critical acclaim. Following this, she contributed to her mentor Miranda Yousef’s directorial debut Art for Everybody (2023 SXSW) and Elizabeth Ai’s music documentary New Wave (2024 Tribeca). Spanning vérité, music, personal docs, and narrative films, her work is grounded in sensitivity and a sharp instinct for character-driven storytelling. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1748383788885-EFHMVJRKZDQ7I53HQQ3J/BettyHang_Headshot.jpg Work - Associate Producer: Betty Hang Betty Hang is a Vietnamese-Chinese-American producer and activist based in Los Angeles County. She has produced content for Disney TV, Panda Inn, PNC Bank, Life is Good, TDW+Co, and Rosy Productions. Betty serves as a Co-Producer for the Tribeca award-winning music documentary, NEW WAVE (2024), which won the Albert Maysles Special Jury Award for Best New Documentary Director. She also served as production support for indie feature films, BA (2024) and BRUT FORCE (2022). She was accepted into the 2025 Third World Newsreel Workshop and University of Southern California’s Cinematic Arts Film and Television Production MFA Program. Aside from her work in the film industry, she currently serves as a Fundraising and Operations Coordinator at Rideback RISE. Betty strives to be part of shifting the screen industries towards regenerative and sustainable practices, while also developing and uplifting authentic Asian American Native Hawaiian Pacific Islander (AANHPI) films. https://www.soyunum.com/sos-digital-diaries daily 0.75 2026-02-06 https://www.soyunum.com/sos-digital-diaries/2026/2/i-co-produced-a-k-pop-doc-amp-its-finally-coming-out-on-valentines-day- monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/986c1a60-0db4-4fc6-afeb-9ca5faad8903/IMG_7408.JPG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236037713-1GPA1C6BJNRWERV9QNF1/IMG_3322.JPEG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236070979-U378TXMC297C9TKB7O6J/IMG_7433.JPG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236046080-6QAXASZVI11X2EOXK6PC/IMG_4458.JPEG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236047210-Y2BMVE6W4W2J522RDLJE/IMG_8839.JPEG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770840011815-MXATC9XSOQ8YAGOF4MG8/IMG_4916.jpg So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236291027-9HATQ1ENZRLUQKQN3TTI/000030550035.JPEG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236321036-EQIBP8OWUQXSQM0XET3D/IMG_1878.jpeg So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770236032960-L9VJ0AJAXF394BY0572Z/IMG_0501.JPG So's Digital Diaries - I Co-Produced a K-pop Doc & It's Finally Coming out on Valentine's Day ❤️ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soyunum.com/sos-digital-diaries/2026/1/im-on-a-social-media-break-and-it-sucks monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/bc98c3b1-0432-4122-a965-e5c3468f4816/8gf47ly9m3we1.jpeg So's Digital Diaries - I'm on a Social Media Break and It Sucks. - Make it stand out Still from Perfect Blue (1997) https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/f2e72d20-afc7-40ac-bcb9-89387d3e6d6f/Screenshot+2026-01-26+at+1.37.40+PM.png So's Digital Diaries - I'm on a Social Media Break and It Sucks. - Make it stand out Still from Gas Food Lodging (1992) https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/40af9372-a695-4034-98a1-23e31c811556/IMG_6167.JPG So's Digital Diaries - I'm on a Social Media Break and It Sucks. - Make it stand out Still from Jean-Luc Godard’s ALPHAVILLE https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/694c63b7-f533-45be-a322-87333ed8aa3c/Screenshot+2026-01-26+at+1.39.18+PM.png So's Digital Diaries - I'm on a Social Media Break and It Sucks. - Make it stand out Still from Pearl (2022) https://www.soyunum.com/sos-digital-diaries/2026/2/danny-park-of-srpm-was-on-the-kelly-clarkson-show- monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770244271713-VF9A7CT0QF41YJ0BANKD/616826431_10112272482069384_7215907788359427158_n.jpg So's Digital Diaries - Danny Park of SRPM Was On The Kelly Clarkson Show! https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770244271805-95WRNXI7WOZGY89YYA91/618868177_10112272482024474_7380594764446517789_n.jpg So's Digital Diaries - Danny Park of SRPM Was On The Kelly Clarkson Show! https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770244273177-B58S6WJEQSPYXI2VAKAN/616121823_10112272482049424_5519866596019273532_n.jpg So's Digital Diaries - Danny Park of SRPM Was On The Kelly Clarkson Show! https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1770244273793-AV6LT6D8GFB3Z5FZ7VQZ/616444877_10112272481984554_7911852368166059792_n.jpg So's Digital Diaries - Danny Park of SRPM Was On The Kelly Clarkson Show! https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/3a57c519-fb1a-43a5-b835-065b94b6ffd1/dae5415f-9d9d-65a4-8886-e0698e7969bc.jpg So's Digital Diaries - Danny Park of SRPM Was On The Kelly Clarkson Show! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soyunum.com/sos-digital-diaries/2026/1/my-favorites-of-2025 monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/057b5b81-f3b9-4123-82c2-52569995123d/6e628faa-a46e-4330-82b0-087dfad6aa44_1398x824.webp So's Digital Diaries - My Favorites of 2025 ❣️ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soyunum.com/sos-digital-diaries/2026/2/sos-ins-and-outs-for-2026- monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/199ae764-4dc5-4170-b83a-616eaa887cf9/85bc19d5-fa84-424d-928f-01bae9c594b6_1080x571.webp So's Digital Diaries - So's Ins and Outs for 2026! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soyunum.com/sos-digital-diaries/tag/Life+Lately monthly 0.5 https://www.soyunum.com/sos-digital-diaries/tag/Film monthly 0.5 https://www.soyunum.com/sos-digital-diaries/tag/Liquor+Store+Dreams monthly 0.5 https://www.soyunum.com/about daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/c4b094cb-aa2c-4cc9-b9b8-e08bbe52ff1e/%E1%84%8B%E1%85%A5%E1%86%B7%E1%84%89%E1%85%A9%E1%84%8B%E1%85%A7%E1%86%AB%E1%84%82%E1%85%B5%E1%86%B7-70442.jpg ABOUT - IT’S SO YUN! So Yun Um is a Korean American Director and Producer born and based in Los Angeles. She explores intimate and challenging stories of marginalized people with piercing humanity and poignant editing style. Her directorial debut documentary feature film, LIQUOR STORE DREAMS, which is about second generation Korean American children of Liquor Store owners in the LA area, which made its world premiere at the 2022 Tribeca Film Festival. The film screened at 24+ film festivals including Busan International Film Festival, BFI London, TIFF Next Wave, and more. So Yun is currently a Co-Producer of THE ROSE: COME BACK TO ME (Tribeca ‘25) which follows the Korean rock group, The Rose, and their rise from an indie band to a global sensation. The film is premiering at Tribeca 2025. She is also a Co-producer on Elizabeth Ai’s film, NEW WAVE (Tribeca ‘24), about the Vietnamese New Wave music scene in Orange County, California. She was 2022-2023 BAFTA Breakthrough USA participant, an alumnus of the 2021 CAAM Fellowship, Armed with a Camera Fellowship by Visual Communication. So Yun is currently working on her sophomore feature documentary called AMERICANA BANG BANG (Supported by Firelight Fund and Catapult Fund) She has also produced a variety of branded K-pop content and documentaries for Snapchat, Teen Vogue, Meta, YouTube, and more. https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1769457865995-249MUX4HCB16TGX2VJVL/gettyimages-1402200639-1024x1024.jpg ABOUT https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1769456591150-ON5MU157R5LAMS0UBQC3/LSD+%2853+of+72%29.jpg ABOUT https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1769456637389-VNIJIHCHXWSYUOATIM4P/gettyimages-2220039990-1024x1024.jpg ABOUT https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1769456744275-I5XU2H4N1COJI0163A73/gettyimages-2220039986-1024x1024.jpg ABOUT https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1769456690050-DCWO1XBKMK9OT4QKP2TP/DSC_3600.jpg ABOUT 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https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1587701912527-BG0WV8RRRB33FX0DSNZ4/000346510022.jpg SNAPCHAT PUBLISHER - ID:K https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1643349266190-BJ2XCG3SJXF10ZRBEDPD/755871882-c4b57cbc745c45efe085868cdfbd2e461637efc7d9a41c8593daddf8f9ca2e4b-d_1280.jpeg SNAPCHAT PUBLISHER - ID:K - Episode 1: Lucy In this first episode, we meet Lucy. She loves Stray Kids, BTS, and GOT7. This premiered on ID:K on Snapchat. Produced, Director, Editor: So Yun Um DP: Joanna Nguyen Sound Editing: Margot Padilla Animation: Hayley Matsumoto https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1643349273872-HMID9Q31VWOLQTINP0XM/Screen+Shot+2022-01-27+at+9.52.12+PM.png SNAPCHAT PUBLISHER - ID:K - Episode #2: Elizabeth In this second episode, we meet Elizabeth. Elizabeth just may be the biggest BTS fan ever. This premiered on ID:K on Snapchat on February 26, 2019. Produced + Director: So Yun Um DP: Sarah Garrahan Editor: Yuelei Song Sound Editing: Margot Padilla Animation: Hayley Matsumoto https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1655597384818-EMO7N8K12VH5ZHVIYJNY/Screen+Shot+2022-06-18+at+5.09.28+PM.png SNAPCHAT PUBLISHER - ID:K - Episode #1: Monsta X @ Jingle Ball Episode 1: Monsta X at Jingle Ball Watch: https://vimeo.com/314345988/ba643cbf26 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1643350249160-N39OLVO2UYJXT8441WXB/Screen+Shot+2022-01-27+at+10.10.20+PM.png SNAPCHAT PUBLISHER - ID:K - Episode #2: Tiffany Young: Lips on Lips Tour Directed, Shot, & Edited: So Yun Um Starring: Tiffany Young + Sooyoung Choi Watch: https://vimeo.com/327651784/fb31c79873 https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1643349836043-A8PXG8TEJOTLNUFY2J9K/000346510021.jpg SNAPCHAT PUBLISHER - ID:K https://images.squarespace-cdn.com/content/v1/59cec75ee5dd5b271e63822c/1643349836114-QGCWRUZX9NG4489KULEU/000346510022.jpg SNAPCHAT PUBLISHER - 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