How K-pop fans took over YouTube
(and the world)

Join ‪@HelenPeng‬ and ‪@formoftherapy‬ as they flip through Your Bias, Uploaded: YouTube’s K-pop Fandom Scrapbook and explore everything from dance covers to fan edits with help from your favorite idols and the YouTube K-pop community. Don't miss the surprise secret message at the end, and tell us what you think is the most iconic K-pop moment in the comments!

Client: YouTube
Created & Produced: Portal A
Creative: Ashley Czerniewski, Lex Halaby
Production: Lara Mendizza, Elyse Preiss
Director: So Yun Um

Photography Credit: Kimberly Tran